BE PREPARED GO OUTSIDE YOUR COMFORT ZONE
Joelle D'Fontaine founded AYB Fitness after becoming frustrated with other dance and fitness places he had worked at. Instead of using the insecurities of members to make money, Joelle created a space where members could feel free to embrace their mistakes and challenge themselves.
"USE YOUR LIFE EXPERIENCES, YOU CAN FIND WHAT YOU NEED WITHIN A LOT OF THOSE THINGS TOO"
Faced with what he wishes he'd known, Joelle says: “You are far more capable of doing new things than you first think. I felt like branding and marketing were not my fields AT ALL, so I would need all the outside help in the world. But if you actually use your mind and your life experiences, you can find what you need within a lot of those things, too.
"Believe in yourself and always push yourself outside your comfort zone. If you have no boundaries or self-limiting thoughts the world is your oyster!”